Thursday, September 16, 2021

Grüvi Releases Limited Edition Alcohol-Free Red Wine

Grüvi, a line of non-alcoholic beer and wine, today announced the latest addition to their growing non-alcoholic wine collection – a special limited batch release of a dry Red Wine. The Red Wine blend will be available for purchase only while supplies last — consumers can purchase online for home delivery starting Saturday, July 31 or at Gruvi’s Denver Tasting Lounge

Grüvi’s Red Wine is dry and medium-bodied, with notes of jammy raspberries and black currant. This velvety smooth wine has a balance of tannins and a hint of oak and coffee that lingers on the palate. The Red Wine blend consists of premium dealcoholized red wine from California, and is still 0.0% ABV thanks to an advanced technology now available in the industry. Grüvi’s Red Wine is also gluten free and only 45 calories per can. 

“A non-alcoholic red wine has been the most requested style for Grüvi to make for quite some time. There are few to none good NA red wine options, and we knew it was up to us to create something people genuinely craved, ” said Anika Sawni, Co-Founder of Grüvi. “We are continuously trying to push the limits when it comes to curating non-alcoholic beverage options, and once we were able to secure the technology needed to craft a real, delicious dealcoholized red wine, we jumped at the opportunity.”

 Alcohol-Free Red Wine
Alcohol-Free Red Wine

Since launching in 2019, Gruvi has seen massive growth — they have expanded to 7 other states, launched 5 new products and expanded internationally to Canada, Australia and New Zealand. Gruvi is currently available in over 1,500 locations across the U.S. and has retailer partnerships with Whole Foods, Natural Grocers, Target  and Total Wine & More. The business grew over 5x in 2020 and is expected to quadruple in 2021 as more consumers seek high quality social beverages without alcohol. 

Grüvi’s Red Wine comes in a 4-pack of 8.4oz cans and can be purchased online for $24.99 while supplies last. For more information about Gruvi and to purchase the non-alcoholic Red Wine blend, please visit www.getgruvi.com or follow Gruvi on Instagram at @getgruvi.

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