Tazzy Candy, a women-owned, better-for-you candy company, announced today the launch of their new lollipop line. Tazzy Candy lollipops have no sugar and are made exclusively with natural flavors and colors from real fruit and vegetable juice. The lollipops are vegan, gluten-free, kosher, and only 12.5 calories per pop. Founded by Delia Hughes and Lindsay Simon, the two 29-year old entrepreneurs are on a mission to disrupt the better-for-you candy space with alternative sweets that are satisfying, long-lasting, and full of vibrant, unconventional flavors.
“Our obsession with candy started over ten years ago when Delia and I met in college while studying Food Science in a candy laboratory,” said Simon, co-founder of Tazzy Candy. “We were candy fanatics, but also into health and wellness, which is a conflicting combo. Delia would buy “better-for-you” candy and complain they lacked flavor and had funky textures. My issue was I always ate snacks too quickly. We were just never satisfied,” continued Simon. “One night, we found ourselves brainstorming solutions, just as we had back in the candy laboratory,” said Hughes. “We would meet on Tuesday nights in my apartment and craft recipes from scratch, taking notes on what worked and what didn’t. Finally, after years of countless kitchen nightmares and late nights, we had a product that was juicy and long-lasting, without the use of sugar. So, we took a leap of faith, left our corporate jobs, and launched Tazzy Candy.”
Tazzy Candy’s portfolio consists of a range of lollipops that will surprise you. Their unconventional flavors are curated specifically for an adult palate with recipes that balance sweetness and allow the natural fruit flavors to shine through. These ingredients leave a uniquely clean mouthfeel that is beloved by the Tazzy fan following.
Tazzy launched with the classic lollipop format to bring fun and nostalgia back into the lives of adult candy lovers. “During the day, we’ll eat these lollipops as a mid-afternoon pick-me-up, but by night, you’ll find us crafting jazzed-up cocktails with these pops as stirrers,” said Hughes.
The two women have gained a lot of attention due to their innovative candy and their differentiated branding. Tazzy Candy celebrates individualism by creating an eye-catching persona on the front of each product. The mission behind these characters is to embrace a diversity of style, personality, and flair. When choosing a name for the company, the founders looked for something that exemplified their own character. Thus, they landed on Tazzy. Tazzy is short for the Tasmanian Devil, a feisty, strong-willed creature often underestimated due to its small, unassuming appearance. The duo looks to this name for inspiration as they continue to tackle the challenges of being two young female entrepreneurs.
Lindsay and Delia have launched three lollipop products: Sour Watermelon, Spicy Mango, and the “OG Mix,” a mash-up of Lemon, Mango, and Pink Grapefruit.
Next month, Tazzy Candy will be launching “Do Good” Acai Berry Lollipops in October for Breast Cancer Awareness month. The “Do Good” pops were created in partnership with the duo’s two friends, Jacquie and Kerry, who were diagnosed with Metastatic Breast Cancer in 2020, and METAvivor, a non-profit organization dedicated to Metastatic Breast Cancer (MBC) research and awareness. 10% of the net proceeds of each “Do Good” purchase will be donated to METAvivor.
With more innovations on the way this year, these two women are buckling up for a sweet, sour, and probably even spicy candy adventure.